In the past decade, player protection has gained greater importance in the gambling sector. Casino regulators are required to offer personalized interactive support to gamblers suspected of indulging in compulsive gambling. Studies have been done to measure the impact of personalized positive feedback on a gambler’s behavior.
Positively identifying gamblers with problematic characteristics
Several factors lead to the development of problematic gambling characteristics. Gamblers tend to chase losses when playing casino games or wager big amounts in each bet. When they realize they are not winning as expected, some might develop substance abuse or show signs of anxiety, personality disorders, and depression. Casino employees are trained to identify the warning signs in customers and offer help the best they can.
The effect of positive feedback on the gambling behavior of a player
A study report by the National Dutch Lottery shows how personalized feedback interventions affect gambling behavior. The study involved 2,576 gamblers who had shown compulsive gambling behavior. The interventions offered to them were done either through a telephone call or an email. They were provided with information such as how to change fortune and bankroll best practices.
Positive feedback interventions (PFIs) were offered from November 2021 to March 2022. Another group was offered matched control interventions through behavior-tracking software. The results showed that gamblers who were offered PFIs responded better than those who were offered matched control interventions. Those under PFIs significantly reduced the amount of money they gambled, total deposits, and total time spent gambling. Gamblers who spent many hours gambling reduced their time from high-intensity to low-intensity players.
Interventions by casinos showed better results
The study shows that PFIs done by casino employees where the problematic gambler played casino games responded faster and more effectively. Those reached out by a third party showed a slowed response, and some didn’t take the intervention seriously. The researchers concluded that casino operators should have written guidelines for offering help to compulsive gamblers.
Assisting problem gamblers on the casino floor
The code provided by the American Gaming Association requires casino owners to offer transparency to patrons and train employees. They use various gambling addiction tracking methods and intervention strategies. To offer them a friendly approach, the employees might offer gamblers a bouquet of flowers for inspiration.
They appreciate the customer and then positively introduce to them the problem. They could ask those questions such as:
- How do you start gambling?
- What factors contributed to your gambling?
- How was your life then?
- How is your life now?
- Did anyone influence you to gamble?
The purpose of helping gamblers is not to condemn them but to support them in changing their gambling behavior naukri24pk.