How to Come Up with an Online Company Name

The name of your company is one of the most important aspects of your brand. It is the first thing that your customers will see, and it can make or break the image of your company. Choosing a name for your online company can be a daunting task, but it doesn’t have to be. By following these tips, you can come up with a name that is unique, memorable, and represents your brand.

Think About Your Brand

Before you start brainstorming names, you need to think about your brand. What kind of image do you want to project? What are your company values and goals? What makes you different from your competitors? Your name should represent your brand and what you stand for.

For example, if you’re selling eco-friendly products, you might want to incorporate words like “green” or “eco” in your company name. If you’re a tech company, you might want to come up with a name that represents innovation or future-forward thinking.

Use Descriptive Words

Your company name should be descriptive and easy to remember. It should give your customers an idea of what your company is about. For example, “Amazon” represents a vast selection of products. “Netflix” represents streaming movies and TV shows. “Google” represents finding information.

Try making a list of words related to your industry, products, or services. Play around with different combinations of words until you find one that sounds good and is easy to remember.

Keep It Short and Simple

Long, complicated names are difficult to remember and can be hard to spell. Your company name should be short and simple. It should also be easy to pronounce and spell.

According to a study by researchers at the University of California, Riverside, the ideal name length is between 6 and 10 letters. Names that fall within this range are more likely to be remembered and associated with positive traits.

Consider Your Domain Name

Your domain name is the web address that people will use to find your website. It should be easy to remember and easy to type. Ideally, your company name should match your domain name.

Before you settle on a name, check to see if the domain name is available. You can do this by searching on a domain registrar website like GoDaddy or Namecheap. If the domain name is already taken, you may need to come up with a different name or try a different domain extension (.net, .co, .io, etc.).

Get Feedback

Once you’ve come up with a list of potential names, get feedback from others. Ask your friends, family, and colleagues for their thoughts. You can also use online tools like SurveyMonkey or Google Forms to get feedback from a wider audience.

Consider the feedback you receive and use it to refine your list of potential names. Keep in mind that your company name will be with you for the life of your business, so it’s important to choose a name that you’re happy with.


Choosing a name for your online company can be challenging, but by following these tips, you can come up with a name that represents your brand, is easy to remember, and matches your domain name. Remember to think about your brand, use descriptive words, keep it short and simple, consider your domain name, and get feedback. With a little bit of creativity and persistence, you’ll find the perfect name for your online company.


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