When you decide to create a website all on your own, it may become quite difficult. You have to make many hires – from website developers to personal assistants to make it work. This may be the reason for the rising success of eCommerce platforms.
Shopify and WooCommerce are two of the leading eCommerce platforms on the market – and they are famous for a reason. Although there are no perfect options, both of these platforms have numerous impressive built-in features and some limitations. So how can you decide which one to choose? What is the best option for you? We’ve collected the significant differences these two platforms have that’ll help to ease your choice process.
Shopify or WooCommerce: Which One to Choose?
1. Ease of Use
Why do people choose these platforms? The main reason is that they don’t have a background in website development or SEO knowledge. In other words, people use eCommerce platforms for their ease of use.
WooCommerce is not a hosted platform, so there are some installments, updates, and backups you need to do manually. The main disadvantage of WooCommerce is that you need to install WordPress first and complete some steps for your store to run. As part of your digitization strategy, this is an essential part of success.
On the other hand, Shopify is a built-in online store that’s relatively easy to manage. Additionally, its whole philosophy is built on being easy and accessible for users.
As we can see, Shopify is the absolute king regarding ease of use.
2. Multichannel Selling
Multichannel allows business owners to simultaneously promote and sell their products on various selling platforms. It’s a great advantage for every business as your products can perform better on one platform than others.
Both Shopify and WooCommerce provide you with this option when it comes to multi-channeling. You can use different methods – from Shopify eBay integration to selling on social media platforms like Instagram and Facebook.
But there’s one major difference here: Shopify allows you to integrate your store with different channels for free. Meanwhile, it will cost $79 if you want to integrate with WooCommerce.
It seems like Shopify is the winner once again.
3. Customer Support
When you develop your website without any coding background, it may seem overly complex and exhausting. You need to be sure that the platform you use will always have your back.
Now, Shopify has excellent customer support. You can reach them via email, phone, or live chat. There are also many helpful guides to ease every step.
However, WooCommerce is powered by Bluehost. Imagine having a real estate chatbot, a library of helpful guides, community forums, setup wizards, and many more in one place. Yet, unbelievably, Bluehost provides all of it to WooCommerce.
So when it comes to customer support software, there’s no one like WooCommerce.
So what’s the best platform, and which one should you use for the future of your business? It depends on what needs and priorities you have and what expectations your platform providers meet. There are, of course, many more aspects that unite and differ these platforms – we just chose the major ones.
WooCommerce is great for customization, but you may face difficulties in the early stages. On the other hand, Shopify is really easy to use though it may limit some of your decisions.